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Ready, Set, Race! “Hot Wheels Let’s Race: Ultimate Speed” Is Out Now on Consoles and PC

High-speed races featuring fan-favorite characters and iconic vehicles, inspired by the hit Netflix animated series

EL SEGUNDO, California & MINNEAPOLIS, Minnesota, Oct. 24, 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with GameMill Entertainment, today launched Hot Wheels Let’s Race: Ultimate Speed, a high-octane arcade racer inspired by the hit Netflix animated television series Hot Wheels Let’s Race. The family-friendly video game is available now on Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam. 

Launch Trailer: YouTube
Media Assets: Download

Hot Wheels Let’s Race: Ultimate Speed is available across all platforms in multiple editions: the Standard version ($39.99); the Digital Deluxe Edition, including the High Voltage Speed DLC Pack with new cars, decals, and track parts ($49.99); and a physical Limited Edition for Nintendo Switch, including the DLC and a Hot Wheels GT-Scorcher die-cast vehicle – only available at select retailers ($39.99). The High Voltage Speed DLC Pack can also be purchased separately for $14.99.

An action-packed animated series for kids, Hot Wheels Let’s Race follows Coop and his next-gen racing friends as they put the pedal to the metal at racing camp. Hot Wheels Let’s Race: Ultimate Speed lets fans race as Coop and crew in a variety of exciting game modes, conquering wild tracks, facing epic bosses, and building custom, over-the-top courses in a brand-new family-friendly racer.

KEY FEATURES

• PLAY AS YOUR FAVORITE RACERS: Choose between your favorite Hot Wheels Let’s Race characters, including Coop, Spark, Mac, Brights, Axle, and Cruise!

• HOT WHEELS ICONS & TRACKS: Select from a lineup of iconic Hot Wheels vehicles, like the GT-Scorcher, Super Twin Mill, Roger Dodger and Duck N’ Roll, each with their own unique handling, abilities, and style. Zoom through 12 wild, over-the-top tracks based on the series.

• BOSS SHOWDOWNS: Face off against massive bosses, like Professor Rearview’s giant cobra and his fire-breathing dragon, in fast-paced, action-packed battles on the track. Each encounter brings unforgettable moments at the finish line.

• RACE TO WIN: Experience five thrilling gameplay modes, including Racing Camp, Cup Champ, Speed Trials, Track Builder, and Free Races, featuring fast, fluid controls built for high-speed competition. Race solo or with friends in local four-player split-screen multiplayer.

• ULTIMATE CUSTOMIZATION: Earn flame badges to unlock new cars, decals, and track parts in the Ultimate Garage. Customize your own Hot Wheels car and show it off on the track.

For Hot Wheels Let’s Race fans, all three seasons are now on Netflix. The series theme song is available on YouTube and streaming platforms globally, and for even more high-octane fun, Hot Wheels: Ultimate Handbook is available now.

Hot Wheels Let’s Race: Ultimate Speed is licensed by Mattel, developed by Bamtang Games, and published by GameMill Entertainment. 

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, visit https://gamemill.com, as well as Facebook, YouTube, and Twitter.

Press Contacts

Mattel
Kristina Quintos
Kristina.Quintos@mattel.com

Javier Rivera
Sandbox Strategies for GameMill Entertainment
javier@sandboxstrat.com
www.sandboxstrat.com