Crystal Dynamics Unveils New Brand Partnerships to Celebrate the 30th Anniversary of Tomb Raider

Throughout 2026, fans can anticipate exciting collaborations featuring the beloved action-adventure franchise and the legendary Lara Croft

SAN MATEO, Calif.  January 28, 2026 – The original Tomb Raider first debuted in 1996 and instantly established Lara Croft as one of gaming’s most iconic heroines, spurring multiple sequels, star-studded movies, an animated TV show and much more. This year, in celebration of Tomb Raider’s 30th anniversary, Crystal Dynamics is bringing together a wide array of notable brands across gaming, apparel, collectibles and beyond to honor the legacy of everyone’s favorite acrobatic archaeologist!

To kick off the festivities, take a look at some of the incredible partners that are slated to release Tomb Raider collaborations this year:

These partnerships will contribute to an exciting 2026 for Tomb Raider, with Tomb Raider: Legacy of Atlantis, the reimagining of Lara Croft’s original genre-defining adventure created in collaboration with Amazon Game Studios and Flying Wild Hog, slated to launch on PC, PlayStation 5 and Xbox Series X|S later this year. Stay tuned for more information on Tomb Raider projects and collaborations throughout 2026. The celebration has only just begun!

ABOUT CRYSTAL DYNAMICS

Crystal Dynamics is an award-winning, best-in-class game development studio headquartered just south of San Francisco in sunny San Mateo, Calif. Founded in 1992, Crystal Dynamics has grown into a world-class studio by developing iconic franchises and keeping at the forefront of the very latest in technology and graphics. Having created beloved properties such as Gex and the Legacy of Kain series, as well as driving the award-winning, massively successful Tomb Raider franchise at around 100M franchise units sold to date, Crystal Dynamics is now laying the groundwork for the next generation of innovative and technologically stunning projects.

ABOUT TOMB RAIDER

The TOMB RAIDER video game franchise includes more than 20 video games, is loved by more than 160 million people around the world according to a May 2022 survey, and has sold around 100 million copies since the first entry was released in 1996. The franchise’s popularity has exploded into a series of blockbuster films based on the original Tomb Raider game and 2013 reboot. Its protagonist Lara Croft has been a contemporary global icon for over two decades and was listed as one of TIME Magazine’s 15 Most Influential Video Game Characters of All Time. The most recent “Survivor Trilogy,” comprised of Tomb Raider (2013), Rise of the Tomb Raider (2015), and Shadow of the Tomb Raider (2018), garnered more than 200 “Best of” awards and nominations, and chronicles Lara Croft’s remarkable origin story. All of this continues to make TOMB RAIDER a destination brand for adventure entertainment. TOMB RAIDER Related Links: Official Website, X (formerly Twitter), YouTube, Instagram, Facebook, TikTok.

Media Contact

Lauren Treon
Sandbox Strategies for Crystal Dynamics
lauren@sandboxstrat.com 

www.sandboxstrat.com