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FACTORY-BUILDER TOWER DEFENSE ROGUELIKE SHAPEHERO FACTORY RECEIVES NEW MAJOR CONTENT UPDATE TODAY

Discover new music, menu themes, a new hero, and an entirely new way to play!

TOKYO – Jan. 29, 2026 – Asobism is excited today to launch a major new update for ShapeHero Factory, the Factory-Builder Tower Defense Roguelike which launched on Steam, Nintendo Switch and PlayStation 5 last fall. Today’s update brings new quality-of-life features, additional music and themes, a new hero, and a new mode removing timers and roguelike elements to allow you to optimize your factory to your heart’s content.

ShapeHero Factory’s new update is available on all platforms now - dive in with a 25% discount on Steam today!

Update Features

• New Game Mode – Minions’ Dan Dojo: Minions’ Dan Dojo is a whole new way to play ShapeHero Factory! In this mode, there are no battles or time limits. Instead, use limited resources to optimize your factory to earn in-game achievements. The Dojo is a major new addition sure to catch the eye of traditional factory builder game fans.
• New Hero – Dullahan: The new Minion Master Dullahan joins the factory, using their powers to target the closest enemies. It can summon four clones of itself and apply burn to enemies it attacks. Dullahan’s recipe can be obtained from a Surprise Event in-game.
• Box Selecting: The long-requested box-selecting feature is now here, letting players select facilities in a 12x12 area to move, delete and copy. (Copy and Paste is only usable in Free Control mode for game balance.)
• Lobby Themes: Enjoy four new lobby themes, each available for 100 Arcane Knowledge Points.
• Extended Tracks: Short BGM loops have been extended into full-length BGM tracks. You can swap between short and long music in the options menu!

ShapeHero Factory is available now on Steam, Nintendo Switch, Nintendo Switch 2 and PlayStation 5 for $23.99. A free demo for the game is also available on Steam!

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About ShapeHero Factory

In ShapeHero Factory, you’re the engineer of an ever-evolving paint-fuelled factory that spits out magical, shape-based warriors. Send them into battle - to death or glory - then build an even better factory on your next run. Combining automation, factory building, tower defense, and roguelike genres, ShapeHero Factory is an addicting “just one more run” experience!

ShapeHero Factory hit the top of Steam New & Trending and hit number one on the Nintendo Switch 2 download charts.

About Asobism

Founded in 2005 and based in Tokyo, Asobism Co., Ltd. is a Japanese game developer known for creating engaging and original gaming experiences.

The company has produced popular mobile titles such as Castle & Dragon and Dragon Poker, and has since expanded into PC and console gaming with the Steam hits ShapeHero Factory and Vivid Knight.

Visit https://www.asobism.co.jp/en for more info.

Media Contact

Tyler Gardner
Sandbox Strategies for Asobism
tyler@sandboxstrat.com
www.sandboxstrat.com